The Organic Pharmacy
Redesigning the e-commerce store for the iconic beauty and wellness store established in London in 1997.
2022
Project By
Luca
The Organic Pharmacy is an iconic west London based health and beauty company with a legacy of over two decades.
They sought to revitalise their online platform and brand identity. Tasked with spearheading the complete overhaul of the company's website, we created the end-to-end journey - from initial research to design implementation.
Our team consisted of designers and a dedicated UX researcher as we embarked on a journey to deliver a user-centric solution while maintaining fidelity to TOP's established image.
We managed the translation of design concepts into actionable development tasks, ensuring adherence to TOP's brand ethos and addressing technical constraints of the existing e-commerce platform.
We ensured our components would have the following affect:
Streamlined checkout process to mitigate user drop-offs and drive cart conversions.Increased multi-item checkouts through targeted promotions and recommended product combinations.Enhanced analytics on newsletter sign-ups for more precise marketing strategies.
Deeper insights into visitor preferences via the four-step skincare routine finder.Promotion of in-store events and promotions to drive foot traffic to TOP's newly opened stores.Growth in social media following, particularly on Instagram and TikTok, facilitated by prominent integration across the website.
We also maintained regular communication with the client to solicit feedback and suggest new features, fostering a collaborative environment conducive to iterative design improvements.
