Fortnum & Mason
A new e-commerce site for the iconic British luxury department store.
2020
Project By
David
Established in 1707, Fortnum & Mason is an upmarket London department store, supplier to the British royal family. They required an update to their ecommerce site.
David was hired by London agency Redbox to lead the site-wide redesign, focusing on a flawless execution and bringing the sophistication of the brand into their online shopping experience.
Over 7 weeks, we oversaw the design direction of the landing, listings and product pages, as well as redesigned the cart and checkout to allow complex scenarios involving split shipments to multiple addresses.
The result was a vastly improved shopping experience, and a new checkout that saw conversions increase by 12%, and a 17% increase in complex split shipment checkouts.
